Turn Player Data Into Revenue Intelligence
Turn Player Data Into Revenue Intelligence
Anticipate Play. Accelerate Revenue. Identify Risks Before They're Risks.
No-code hyper-personalization that is automated,
scalable, and live in days — not months.
No-code hyper-personalization that is automated,
scalable, and live in days — not months.
No-code hyper-personalization that is automated, scalable, and live in days — not months.
1-2-1 Solution
Hyper-personalization, live in days.
Hyper-personalization, live in days.
GGR
+24%
+24%
CONVERSIONS
+36%
LTV
+51%
Personalization
Conversions
AI
Revenue
LTV
Growth
Sentinel
Sentinel
Real-time risk and compliance intelligence.
Real-time risk and compliance intelligence.
Security
Compliance
Risk
AI intelligense
AI
intelligense
What winning operators
already do
Personalize in real time
Automate risk consistently
Reduce cost with AI
Scale without increasing headcount
What winning operators
already do
Personalize in real time
Automate risk consistently
Reduce cost with AI
Scale without increasing headcount
Proven Performance
at Scale
Measurable Impact Across the Player Lifecycle
Measurable Impact Across
the Player Lifecycle
Deposits
+25%
GGR
+24%
Revenues
Revenues
+30%
Revenues
+30%
-70%
Risk flagged
players
1-2-1 by WIDER
1-2-1 is our flagship AI-powered hyper-personalization platform,
built to create a unique experience for every player.
In real time, analyzes behavioral, transactional, and contextual signals to dynamically tailor the player experience in real time.
Developed by a team with decades of iGaming expertise,
it continuously optimizes every player journey.
1-2-1 is our flagship AI-powered hyper-personalization platform,
built to create a unique experience for every player.
In real time, analyzes behavioral, transactional, and contextual signals to dynamically tailor the player experience in real time.
Developed by a team with decades of iGaming expertise, it continuously optimizes every player journey.
1-2-1
Dynamic Banner
Betslip +
Favourite Team
Pre Match Alerts
Random
Affinity %
Game Groups
Sentinel by WIDER
Sentinel is WIDER.ai's unified real-time risk and compliance intelligence platform for regulated iGaming markets.
It combines AI-powered behavioral monitoring, AML intelligence, and Responsible Gaming automation into a single no-code SaaS solution, continuously identifying risk before it impacts revenue or compliance.
The Sentinel AI engine detects and scores sharp behavior, AML anomalies, responsible gaming signals, abnormal patterns, bots, multi-accounting, syndicates, and bonus abuse.
Every signal links to configurable automated actions — from bet limits to account reviews. Detect. Score. Act. In milliseconds.
The Automation engine turns Sentinel's signals into actions —
no code required.
Set simple IF-THEN rules, and the system automatically limits bets, blocks logins, freezes withdrawals, disables bonuses, sends on-site messages, or triggers manual reviews.
Detect → Act → Alert.
The Automation engine turns Sentinel's signals into actions — no code required.
Set simple IF-THEN rules, and the system automatically limits bets, blocks logins, freezes withdrawals, disables bonuses, sends on-site messages, or triggers manual reviews.
Detect → Act → Alert.
The Automation engine turns Sentinel's signals into actions — no code required.
Set simple IF-THEN rules, and the system automatically limits bets, blocks logins, freezes withdrawals, disables bonuses, sends on-site messages, or triggers manual reviews.
Detect → Act → Alert.
Where Growth and
Compliance Work as One
Where Growth and Compliance Work as One
Personalization drives growth, risk systems provide control,
and in highly regulated markets, they must work together.
Personalization drives growth, risk systems provide control, and in highly regulated markets, they must work together.
The amplified impact of combining 1-2-1's AI personalization
with Sentinel's real-time risk management enables real-time
player management across engagement and risk.
The amplified impact of combining 1-2-1's AI personalization with Sentinel's real-time risk management enables real-time player management across engagement and risk.
The Advantage
Engage high-value players safely
Engage high-value
players safely
Suppress risk before it escalates
Suppress risk before
it escalates
Align CRM, Risk, and Product
Align CRM, Risk,
and Product
What You Unlock
Risk-aware personalization
Risk-aware
personalization
Automated AML & RG actions
Automated AML
& RG actions
Real-time UX adaptatio
Real-time
UX adaptatio
Case study
"WIDER delivers powerful AI-driven personalisation
and player categorisation tools that genuinely enhance
the sportsbook experience.
We've seen strong engagement and retention signals, with users clearly responding positively
to more relevant content and tailored recommendations. What stands out is not only the quality
of the technology, but also how intuitive and natural the experience feels from a player perspective.
We've seen strong engagement and retention signals, with users clearly responding positively
to more relevant content and tailored recommendations. What stands out is not only the quality of the technology, but also how intuitive and natural the experience feels from a player perspective.
We've seen strong engagement and retention signals, with users clearly responding positively to more relevant content and tailored recommendations. What stands out is not only the quality of the technology, but also how intuitive and natural the experience feels from a player perspective.
On top of that, the WIDER team brings strong industry expertise and a real understanding
of operator needs, making them a trusted and valuable partner when it comes to improving
both user experience and performance."
On top of that, the WIDER team brings strong industry expertise and a real understanding
of operator needs, making them a trusted and valuable partner when it comes to improving both user experience and performance."
On top of that, the WIDER team brings strong industry expertise and a real understanding of operator needs, making them a trusted and valuable partner when it comes to improving both user experience and performance."
Yann Helps
Netbet
Why WIDER?
Live in 5 days
No heavy rebuilds. No long IT dependency. Fit into the stack you already have. Move from concept to live deployment in days, not months.
Scalability and automation
Wider is a fully automated SaaS solutioned with ready-to-go models built for revenue optimization. Scale with us as you your business grows wit out the need for additional integrations.
Commercial Control
The ability to guide, restrict or fully control our models based on your commercial guidelines eg. provider margins
No Risk Commercial Model
The ability to see our solution on your product without long term commitment and roadmap resources
Security and compliance
are foundational
ISO 27001 certified
GDPR-aligned governance
Audit-ready logging
Built by the Industry,
for the Industry
Built by the Industry,
for the Industry
Built by the Industry, for the Industry
WIDER.ai is built by iGaming insiders. The founding team includes
former executives and key leaders from GiG, Scientific Games, DraftKings, PokerStars, and Optimove.
WIDER.ai is built by iGaming insiders. The founding team includes former executives and key leaders from GiG, Scientific Games, DraftKings, PokerStars, and Optimove.
With decades of international experience building and scaling platforms that process millions of transactions in regulated markets, the team understands the realities of running modern gaming products.
That experience is built directly into the platform.
Fola
Onibuje
Fola
Onibuje
CCO
Brings over a decade of iGaming expertise, including five years at the forefront of AI-driven personalization, helping operators unlock smarter, more sustainable revenue growth. He has partnered with global operators of all sizes, from ambitious
pre-launch startups to industry leaders like Entain and ComeOn.
Brings over a decade of iGaming expertise, including five years at the forefront of AI-driven personalization, helping operators unlock smarter, more sustainable revenue growth. He has partnered with global operators of all sizes, from ambitious pre-launch startups to industry leaders like Entain and ComeOn.
Benjamin
Böhle-Roitelet
Benjamin
Böhle-Roitelet
CEO
Brings a strong foundation in mathematics and leadership, with extensive experience scaling high-growth startups. As former CIO at SportnCo, he played a key role in its successful acquisition by GiG. As CEO, he combines deep analytical thinking with strategic vision to drive innovation and growth.
Brings a strong foundation in mathematics and leadership, with extensive experience scaling high-growth startups. As former CIO at SportnCo, he played a key role in its successful acquisition by GiG. As CEO, he combines deep analytical thinking with strategic vision to drive innovation and growth.
Fola brings over a decade of iGaming expertise, including five years at the forefront of AI-driven personalization, helping operators unlock smarter, more sustainable revenue growth.
Olivier
Gillot
Olivier
Gillot
CTO
Brings deep technical expertise across the payments, AI,
and sports betting industries. A long-time technology partner
of Benjamin Böhle-Roitelet, he has consistently delivered robust and scalable solutions, playing a critical role in building
and executing advanced tech strategies.
Brings deep technical expertise across the payments, AI, and sports betting industries. A long-time technology partner of Benjamin Böhle-Roitelet, he has consistently delivered robust and scalable solutions, playing a critical role in building and executing advanced tech strategies.
Jeffrey
Haas
Jeffrey
Haas
Director
Brings extensive executive experience in the gaming and technology sectors. Former CIO at DraftKings and now Partner at Dreamcraft Ventures, he has a strong track record of scaling platforms and advising high-growth companies on technology and investment strategy.
Brings extensive executive experience in the gaming and technology sectors. Former CIO at DraftKings and now Partner at Dreamcraft Ventures, he has a strong track record of scaling platforms and advising high-growth companies on technology and investment strategy.
Chris
Armes
Chris
Armes
Director
Brings decades of leadership across global technology organizations. Former VP at Oracle, CTO at Scientific Games, and CIO at GiG, he has led large-scale digital transformations and technology innovation across the gaming industry.
Brings decades of leadership across global technology organizations. Former VP at Oracle, CTO at Scientific Games, and CIO at GiG, he has led large-scale digital transformations and technology innovation across the gaming industry.
Fola brings over a decade of iGaming expertise, including five years at the forefront of AI-driven personalization, helping operators unlock smarter, more sustainable revenue growth.
Fola brings over a decade of iGaming expertise, including five years at the forefront of AI-driven personalization, helping operators unlock smarter, more sustainable revenue growth.
No risk commercial model
and go live in five days
No risk commercial model and go live in five days
Visit our Trust Center
Visit our Trust Center
2026 Wider. All rights reserved.
2026 Wider. All rights reserved.
Design by INSAIM
Why WIDER?
Live in 5 days
No heavy rebuilds. No long IT dependency. Fit into the stack you already have. Move from concept to live deployment in days, not months.
Scalability and automation
Wider is a fully automated SaaS solutioned with ready-to-go models built for revenue optimization. Scale with us as you your business grows wit out the need for additional integrations.
Commercial Control
The ability to guide, restrict or fully control our models based on your commercial guidelines eg. provider margins
No Risk Commercial Model
The ability to see our solution on your product without long term commitment and roadmap resources